Blog
Field notes
2025-11-14
Quiet weeks are a feature, not a failure
Why the best conference comms teams schedule mute zones on purpose—and how to explain them to leadership without sounding evasive.
2025-10-02
Sightlines beat slogans on the expo floor
Three low-fi sketches that help sponsor teams see what attendees actually notice before they read a headline.
2024-12-18
Registration copy audits without the blame spiral
A four-pass review that surfaces weak promises before they become sponsor incidents.
2025-08-27
Relay calendars for speaker-heavy programs
Swimlanes that keep speaker managers, comms, and social on one timeline without merging inboxes.